Passionate to resuscitate the country’s rich textile heritage, Jyoti Savla is our in-house embroidery specialist who presents hand embroidery in a contemporary way. Her approach is to enhance our client’s personality by developing an emotional connection between the wearer and their garment. She does so by pulling learnings from her education. Her degree in Fashion Designing and Sociology aid her in apprehending the fabrics and construction of garment and her spectacular aesthetic sense brings the designs on the fabric to life.
Jyoti is fascinated with discovering new embroidery techniques and travels across India in search of these. Her pinterest is filled with folders of hand work possibilities and her photo gallery with inspiration from nature. She has successfully managed and designed for her own women’s fashion brand and has now joined Threadsmith with a vision to promote traditional textile crafts and craftsmen.